How People-based Marketing is Transforming Advertising

December 8, 2016 Guest Author: Dan Buckstaff

Similar to the offline world, marketers want to reach people in digital channels and engage in relevant conversations with them. Their CRM systems — including data stored in Salesforce Sales Cloud or Marketing Cloud — contain the knowledge needed to…

The post How People-based Marketing is Transforming Advertising appeared first on Salesforce Marketing Cloud Blog.

Previous Article
Advertising Insights: The Why of Mobile Advertising Ascension

We’ve seen that largely all of the growth in digital advertising is in mobile. In fact, as we talked about ...

Next Article
5 Key Social Listening Tips for the Brand Marketer

To effectively nurture relationships, marketers need to tailor brand content and messaging to fit the prefe...