Demo Jam: Everything You Need to Know

March 17, 2017 Amanda Nelson

We are very excited that you're interested in the AppExchange Demo Jam. Whether it's live at an event, or live for a webinar, the Demo Jam is a great way to increase community engagement and awareness of apps by bringing app users and app builders together.

What is the Demo Jam?

  • Game show style event where 4-6 app partners showcase their most compelling app in a super short, no fluff, 3-minute demo

  • At the end, the attendees vote live on their favorite demo (the winner gets an exciting prize)

  • Hosted by AppExchange and well-known Salesforce MVP(s)

  • Focus might differ each month (Sales, Marketing, Service, CPQ, Community, etc.)

Where Is It?

Demo Jams are held live at events and online via webinar. 

  • Webinar: Platform is GoToWebinar held every third Thursday at 2pm ET

  • Live Event: To be confirmed based on each event location, typically held in Expo hall theater of event

Why Do It: 

  • Great opportunity to give a demo to a live audience of 60-100

  • Great brand exposure: AppExchange promotes heavily and each partner will hopefully promote for great cross-pollination

  • For webinars:

    • The opt in lead list provided within 24 hours
    • Recording provided for future use
    • Recording shared on YouTube for added exposure
  • Excellent opportunity to put your best demo delivery teammate in the spotlight 

  • It's a TON of fun

Can I See Some Examples?

The following is the Demo Jam from London’s Calling 2016. 

The following is a Demo Jam from our webinar series:

Here is a Demo Jam from Dreamforce.

What are the Demo Jam Rules?

  1. 3 minutes for your live demo (with a :30 warning)
  2. For the webinar, 1 audience question at the end of your demo
  3. NO slides / power point / video - it must be live

I'm interested. What are the next steps?

If you've been asked to do a Demo Jam:

  • Attend mandatory 30-minute kick off call
  • Practice your 3-minute demo
  • Arrive to your Demo Jam 15-20 minutes early
  • Share it on social media with hashtag #AppDemoJam
  • Get ready to rummmbbllleee!


Think you've got what it takes to demo your app in three minutes or less? Email us at to get started.

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